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PR Africa International
Selected work

The Barbican, Heathrow,
OR Tambo, Abuja.

Projects are listed with the outcomes we can evidence and no others. Where a figure is not on the record, none is claimed.

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7 projects

The Nigeria — Good People, Great Nation panel lit above the Heathrow Express platform at Heathrow.
Federal Republic of NigeriaNation branding2010

Nigeria at fifty, on the way in from Heathrow

Thirty panels at Heathrow Express station carrying the Nigeria @ 50 campaign to every passenger travelling into central London.

Panels at Heathrow Express station
30
Independence anniversary campaign
50th
View case study
The Nigeria — Good People, Great Nation panel lit above the Heathrow Express platform at Heathrow.
International Conference on AIDS & STIs in AfricaPublic health2005

Eight thousand delegates, one hundred and two hotels

Project co-ordination for the continent's largest HIV/AIDS conference, five days, sixteen countries and a $4m operating budget.

Participants from 16 countries
8,000
Volunteers co-ordinated
700
Hotels across the host city
102
View case study
The Nigeria — Good People, Great Nation panel lit above the Heathrow Express platform at Heathrow.
Nigerian Export Promotion Council and NIPCTrade and investment2006

Made in Nigeria, shown at the Barbican

An export exhibition franchise that ran for eight years from the Barbican to Wembley Arena to the Sandton Convention Centre.

Continuous franchise, 1999 to 2006
8 yrs
Host venues across two continents
3
Federal agencies partnered
2
View case study
GTBank’s “Proudly African, Truly International” fascia running the width of the arrivals concourse at OR Tambo, Johannesburg.
Pan-African banking groupBanking2010

An African bank, met at the arrivals gate

Airport domination across Heathrow and OR Tambo, positioning a Nigerian bank as an international one at the point where the audience lands.

International hub airports
2
Arrival, departure and roadside sites
5+
View case study
First Bank “Let us be the FirstBank to welcome you” screen at a Heathrow London 2012 volunteer desk.
Leading Nigerian commercial bankBanking2014

Twenty sites, two terminals, twelve months

A year-long Heathrow terminal programme built around the moment a passenger arrives in London, renewed off the back of the previous run.

Advertising sites across the year
20
Heathrow terminals
2
Continuous placement
12 mo
View case study
Fidelity Bank *770# gantry billboard above queuing traffic on a Lagos expressway.
Nigerian commercial bankBanking2017

Buying the outdoor, then checking it was there

Appointed oversight agency for a bank's national outdoor media, responsible not just for the buy but for verifying it ran.

Formats: unipole, gantry, bus shelter
3
View case study
Courtside hoarding reading “Open an account with UBA today and enjoy loads of benefits” behind the tennis courts at Tafawa Balewa Square.
Tier-one Nigerian bankBanking2014

A landmark rebranded in thirty days

Site-wide branding of the Lagos Tennis Club at Tafawa Balewa Square, courtside, perimeter, ATM lobby and frontage, delivered inside a thirty-day window from award.

Contract value, VAT exclusive
₦20m
Delivery window from date of award
30 days
Surfaces branded across the site
4
View case study
Also delivered

Conferences, forums and roundtables.

  • 2002

    UNESCO Business Roundtable on Education for All

    A two-day conference convening the organised private sector behind UNESCO's Education for All initiative. Media publicity, event management and sponsorship drive.

  • 2005

    Business Investment Forum, Johannesburg

    A three-day forum at the Sandton Convention Centre with the Nigerian Investment Promotion Commission, targeting foreign direct investment across agriculture, mining, oil and gas, telecoms and manufacturing. Media relations and public marketing.

  • 2008

    Technical and Vocational Education Conference

    A three-day conference and exhibition for the Education Trust Fund on technical and vocational education in a developing economy. Event management, media publicity and sponsorship.

  • 2007

    CBN 2020 Financial Conference

    A stakeholders' forum convening the banking industry on strategy for the sector. Media relations and stakeholder forum management.